Privacy Policy

We’re committed to your privacy.

The American Association for Critical Illness Insurance (AACII) is committed to maintaining your trust by respecting and protecting your privacy.

This Privacy Policy describes why and how we collect, use, share, and protect any personal data collected.

The Association does not directly sell any insurance products.  We do have relationships with insurance companies that offer critical illness insurance protection and advertise such offerings on the Association website.

To receive actual insurance quotes or purchase insurance coverage, you will do so via an insurance company website where their privacy policy applies.

Sharing of information

Except as described in this Privacy Policy, we do not share your personal data with unaffiliated entities without your consent. We reserve the right to share personal data with a limited number of insurance product providers, which are unaffiliated entities that make available AACII-branded products or services and/or discounts to AACII members. These entities are required to use the personal data only to offer, provide, maintain, and analyze the contracted products, services, or discounts they offer. 

We share personal data with vendors and social media networks we hire to provide services or perform business functions on our behalf, but these vendors are contractually required to treat the personal data AACII provides as confidential, and to use the personal data only to provide the services AACII has requested they perform on our behalf.

Finally, we may share personal data pursuant to legal requirements, as necessary to protect ourselves, our members or others, or in connection with a direct or indirect reorganization process, such as a sale, merger, consolidation or bankruptcy.


We use administrative, technical, and physical security measures designed to protect personal data against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. 

Modifications to our Privacy Policy

We reserve the right to change our privacy practices in the future, which may include sharing nonpublic personal information about you with non-affiliated third parties. Before we do that, we will provide you with a revised privacy notice and give you the opportunity to opt out of that type of information sharing.


Our website privacy notices, such as the one located at, contain additional information particular to web site use. Please pay careful attention to those notices if you transmit personal information to over the Internet. 



We have agreements with third parties that allow you to go to their web site from our Web Site. If you go to these sites from our site, you may be asked to give non-public personal information for access to their services or products. You may become a part of that business’ customer base and be subject to their policies regarding the handling of customer data. 

Please be aware that neither AACII nor are responsible for the privacy practices of those sites, even though the AACII and/or’s name or logo may appear on those sites. We encourage you to be aware of this when you leave our site and to read the Privacy Statements of each and every web site that you visit, as the privacy policy of those sites may differ from ours. Our privacy statement applies solely to our website.


In addition to the information you provide us, we collect information about your activities while you are at our site. While you are logged in our site, we log IP addresses (a number assigned to your computer when you use the Internet), browser and platform types, domain names, access times, referral data (the last site or URL you visited before logging into our site and the first site or URL you visit after leaving our site), and your activity while using or reviewing our site. We obtain the information by using cookies.


A cookie is a message sent to your browser from a web server that is stored on your computer’s hard drive. The message is sent back to the web server whenever the browser requests a page from that server. Many commercial Internet sites use cookies. While a code in the cookie file enables the site to label you as a particular user, it does not identify you by name or address unless you have provided the site with such information or set up preferences in your browser to do so automatically. You may opt out of accepting cookies by changing the settings on your browser. However, rejecting cookies may prevent you from using certain functions and you may have to repeatedly enter information to take advantage of services or promotions. In general, cookies allow us to identify you as a particular user and thus provide you with a more customized service. We may also use cookies to track customer or user requests, inquiries and traffic patterns or to determine audience size and repeated usage. uses pixels, or transparent GIF files, to help manage online advertising. These files enable us to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. With both cookies and Spotlight technology to measure online advertising, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.

We do not currently support Do Not Track signals but may in the future.

Right to Preserve and Disclose

AACII and may preserve for any period of time it deems appropriate all information you provide. AACII and may also disclose information you provide if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) complete your transaction; (b) comply with legal process; (c) enforce this Agreement; (d) respond to claims that any materials on this site violate your rights or the rights of third parties; (e) protect the rights, property, or personal safety of AACII and, its users and/or the public; or (f) in the event that all or substantially all of AACII and assets are acquired by a third party.


We reserve the right, at any time, to change or modify our policies on the use of information you provide us, and will post the revised policy on our website. We, therefore, recommend you review this policy statement each time you may be asked to give us personal information after accessing this site.

Children and Minors

AACII and makes no active effort to collect personal information from children and does not wish to receive any such information.

Effective Date: February 18, 2020 

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